Augustus September Newsletter

August’s tribute captures all things media, thought leadership, content and business development. Keep track of Augustus Media brands; Lovin Dubai, Lovin Saudi, Smashi and ODEUM. Let’s take a deep dive into content & campaign highlights, along with our current commercial updates.

Message From The CEO

Lovin Dubai Celebrates 9 Years: A Legacy of Growth and What’s Next!

Lovin Dubai Turns 9: A Look at Our Journey and What's Next

On September 1st, 2015, Lovin Dubai launched its first article, marking the beginning of an incredible journey. Since then, we’ve published over 18,000 articles and 20,000 Instagram posts, expanded to 22 cities, and launched 20 podcasts, 7 Arabic Snapchat shows, and two thriving channels: Smashi Sports and Smashi Business.

Our team has grown to over 110 people, managing 240 social channels. Lovin Cairo alone saw 3 million Instagram impressions last month! With the rise of AI and increasing competition, we remain focused on expanding our reach while staying agile in this fast-paced media landscape.

As we continue to grow, we’re excited for the opportunities and challenges ahead.

Richard Fitzgerald
CEO & Founder

📱 All Things Content

 Lovin Saudi continues to lead the digital space, reaching 1.19M followers in August 2024. On Instagram, we hit a 6.4M reach, 1.3M interactions, and 29.3M video views, with a standout video reaching 1.4M views. Key clients like STA, Mirinda, and Swiss Butter trust us to deliver impactful content. Lovin Riyadh is also growing fast, with 376K followers and Instagram numbers showing a 5.6M reach and 791K interactions. We’ve worked with brands like STA and Pepsi x Black Tap to create top-performing campaigns. Over in Cairo, Lovin Cairo hit 3M Instagram reach, nearly 80K followers, and 11M TikTok views this month, gaining 10K new followers. The LIVE Lovin Cairo Show is a hit with 45K viewers and a flood of engagement. We also launched a fresh daily newsletter, keeping our audience informed. Smashi Sports is sharing snippets from past season games, warming up for the GCC’s new sports season. Finally, The Lovin Dubai Show brought Real Housewives stars Sara Al Madani and Saba Youssef for in-studio interviews, generating huge engagement across our platforms.

Saima Iqbal
Senior Content Director

👀 Into Business Performance

As we progress through the summer, we are thrilled to share key updates reflecting our ongoing growth and expansion:

Strengthening Our Commercial Team

We have been actively developing and enhancing our commercial offering across the region. This summer, we welcomed three new Commercial Directors to our team:

• Dubai: Heading up ODEUM, our content-first digital media agency, which continues to drive innovative strategies across the MENA region.

• Qatar: Leading our Doha office, spearheading partnerships and driving commercial success in the local market.

• KSA: Overseeing our Saudi office, expanding our footprint and strengthening client relationships in the Kingdom.

ODEUM's Landmark Achievement

We are proud to announce the launch of the Heart of Rak platform, which went live this month. This marks a significant milestone in our partnership journey and further reinforces our commitment to delivering cutting-edge digital solutions.

Partnership Highlights

• Successfully launched the Woman’s Run and collaborated with key partners including Shaan and Bluey in the UAE.

• Signed a partnership with KMS to manage Lovin Kuwait, expanding our presence in Kuwait.

• Established a media partnership with 971 Football Academy, further strengthening our ties to influential local communities.

• Attended the Untold Festival in Romania to commemorate our ongoing partnership with the festival.

Major Campaigns & Collaborations

• Initiated a Long-Term Agreement with Danube, showcasing a continued commitment to high-value partnerships.

• Delivered campaigns shoots for various brands including:

  • Samsung Ski Dubai

  • Gelely

  • Nike (store opening)

  • Converse

  • Arada

  • Decathlon

  • Steve Madden

  • Mashreq

  • Mirinda

  • Puck x Mr. Monopoly

  • Sharaf DG

Upcoming Event: Local Influence, Regional Impact

We are excited to invite you to our upcoming industry event, Local Influence, Regional Impact, taking place on September 19th. This event will bring together experts and thought leaders to discuss the power of localization in brand marketing across the MENA region. For more details and to secure your spot, please reach out to your point of contact with our team.

Mayowa Tola-Voss
Senior Commercial Director