Augustus Media – November Newsletter

This tribute brings together everything we stand for: media, thought leadership, content, and business growth. Stay connected with Augustus Media’s powerhouse brands: Lovin Dubai, Lovin Saudi, Smashi’, and ODEUM.

Dive into our latest content highlights, standout campaigns, and key commercial updates.

Hear from the CEO

Why MENA Media Is the Smart Money’s Next Play

Let’s talk investment — not just in capital, but in conviction. While global media giants continue their battles for scale and subscriber growth, burning through budgets to win global attention, the real opportunity is closer to home: right here in the MENA region.

We’re not sheltered from global shifts, but we are built differently. Our approach is rooted in two principles that continue to drive sustainable, profitable growth:

1. Hyperlocal trust is gold.

Global platforms can offer reach, but they can’t manufacture local trust. That’s where we thrive. Our brands are connected to real communities — to the culture and conversations that define cities like Dubai, Riyadh, Cairo, and beyond. When content reflects the pulse of these places, it creates lasting attention — the foundation of real value.

2. Innovation is our advantage.

At Augustus, we’ve never waited for permission to evolve. We’re embracing AI across production, distribution, and insight — not as a buzzword, but as a way to move faster and smarter. It’s about scaling creativity, not cost. That focus on innovation is what keeps us efficient, relevant, and ahead.

For investors, partners, and everyone across the business, the story is clear: MENA is a young, mobile-first market that values authenticity. Investing in regional media isn’t just smart — it’s strategic. The future belongs to companies that understand their audiences, build with technology, and lead with trust.

Richard Fitzgerald
CEO & Founder

📱 All Things Content

September was a record-breaking month across Augustus Media’s social channels. Smashi Business on Instagram hit a new milestone of 160K followers, while Smashi Sports exceeded 1,000 streaming hours and 30,000 views.

Lovin Abu Dhabi’s Instagram achieved 16 million views in the last 30 days, and Cairo’s Facebook saw a remarkable surge of 24K new followers, surpassing its Instagram audience. Engagement soared on Instagram carousels too, with two posts reaching 4.4 million views, highlighting our growing impact across platforms.

Saima Iqbal
Senior Content Director

👀 Tap Into Business Performance

September was a dynamic month for Augustus Media! We delivered major campaigns, including a 7UP brand takeover across Lovin Saudi and Riyadh.

In Abu Dhabi, Lovin hit its monthly target with standout campaigns such as the AD Retail Birkin Campaign and the Al Ain Museum activation across seven cities, while also onboarding key partners such as Hub71, DOH, and the Abu Dhabi Early Childhood Authority.

Premium collaborations included the Women’s Tennis Association, Shahid, OSN, Diriyah Biennale Foundation, Starbucks, Film Confex, FII, and Ana Arabia.

In Cairo, four takeovers — including two at GFF for our first paid year in Gouna — plus campaigns for MWC Doha, Lusail Winter Wonderland, UFC Fight Night, and Mondrian Doha showcased our expanding footprint across the region.

Kastro Beaini
Senior Commercial Director

👀 Lovin Cities

Sheikha Al Mayassa liked and reposted Lovin Doha several times.

Lovin Beirut met with the Ministry of Tourism, while Lovin Karachi officially launched this month.

Lovin Doha ran 11 campaigns, and both Lovin Doha and Lovin Beirut launched new podcasts — in Arabic and English respectively — expanding their content reach and audience engagement.

Celebrating our team’s work anniversaries this month